A Step-by-Step Guide to Creating a Blog on WordPress

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Writing copy that persuades consumers to give your offering a try is no easy task. Companies in saturated markets battle with competitors to earn the trust of prospects through email marketing campaigns, blog posts, social media and more. Bombarded with so many different marketing communications every day, many consumers start to tune out brand messaging altogether, making it that much more difficult for novice copywriters to get their attention, much less tempt them to make a purchase.

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